Brand Evolution
Our recently debuted corporate logo is inspired by and replicates our flagship brand logo—they share the same DNA. The red scallops and distinctive font are well-known, but took something recognizable and built on it to unify our history and our future.
![Birth of a world-class brand Birth of a world-class brand](/sites/default/files/2017-12/T4_brand-evolution_1.jpg)
In the late 1930s, John W. Tyson establishes the foundation for one of the world's largest protein businesses: Tyson’s Feed & Hatchery.
![The Pride of Tyson The Pride of Tyson](/sites/default/files/2017-12/T4_brand-evolution_2.jpg)
During the late 1950s and into the 1960s, Tyson products are marketed under the Tyson’s Pride® brand.
![The Blue Oval The Blue Oval](/sites/default/files/2017-12/T4_brand-evolution_3.jpg)
In the 1960s, Buddy Wray, former Tyson Foods President and COO designs the first oval logo.
![Big Red Tyson Foods Logo 1972](/sites/default/files/2020-03/Tyson%20Foods%20Logo%201972.png)
In 1972, the company name changes to Tyson Foods, Inc. but the “Big Red” logo continues to be used for a time.
![The Blue & White Oval The Blue & White Oval Logo 1972](/sites/default/files/2020-03/The%20Blue%20%26%20White%20Oval%20Logo%201972.png)
In 1972, the blue and white oval logo first appears in the Tyson Foods Annual Report.
![Modern Transitions Tyson Foods Logo 1973](/sites/default/files/2020-03/Tyson%20Foods%20Logo%201973.png)
By 1973, a red outline is added around the blue and white oval logo. Between 1975 and 1978, the logo colors change to be more attractive in grocers’ display cases.
![A Bolder Look A Bolder Look Logo 1995](/sites/default/files/2020-03/A%20Bolder%20Look%20Logo%201995.png)
In 1995, the Tyson logo is redesigned to strengthen the company’s colors and make the image bolder.